The trend of academics writing popular works of non-fiction for general audiences has become increasingly popular. Scholars such as Yuval Noah Harrari, Simon Schama, and others, have managed to break the barriers between their research and the general public by presenting it through a unique and refreshing lens.

• Should academics even be trying to write a book that has popular appeal?
• What prevents most books from reaching a larger audience and how can you overcome those obstacles?
• How have university publishers changed their focus over the last five years and how has it impacted the genre?
• What work do authors need to do behind the scenes to ensure their book will become a success?