October 26

4:30 PM IST / 2:30 PM UK / 9:30 AM EST

Writing a Book with Appeal Beyond the Ivory Tower: Exploring the Trend of Academics Writing Brainy Non-Fiction
Avi will host a panel with leading publishing executives to discuss how scholars can write popular manuscripts that maximize the impact of their writing and appeals to a large audience.
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Heather Gold

Editor,
Classics and Ancient World at Yale University Press

Richard Baggaley

UK Editor,
at McGill Queens University Press

Michael Watson

Head of Trade Publishing & Executive Publisher,
History at Cambridge University Press

The trend of academics writing popular works of non-fiction for general audiences has become increasingly popular. Scholars such as Yuval Noah Harrari, Jordan Peterson, Simon Schama, and others, have managed to break the barriers between their research and the general public by presenting it through a unique and refreshing lens. In the interview, we will discuss the following:
  • Should academics even be trying to write a book that has popular appeal?
  • What prevents most books from reaching a larger audience and how can you overcome those obstacles?
  • How have university publishers changed their focus over the last five years and how has it impacted the genre?
  • What work do authors need to do behind the scenes to ensure their book will become a success?

Upcoming Live Events

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Publication Success Interview Series

AVI STAIMAN, CEO

ACADEMIC LANGUAGE EXPERTS